| 1 | Unit 1 | Definition Of IKS |  | |
| 2 | Unit 1 | Relevance Of IKS To Ecommerce |  | |
| 3 | Unit 1 | Enterprenurship |  | |
| 4 | Unit 1 | Sustainable Trade |  | |
| 5 | Unit 1 | Importance Of Community Centric Trade |  | |
| 6 | Unit 2 | Ecommerce Definition |  | |
| 7 | Unit 2 | Ecommerce Scope |  | |
| 8 | Unit 2 | History Of Ecommerce |  | |
| 9 | Unit 2 | Benefits and
Limitations of E-Commerce |  | |
| 10 | Unit 2 | Traditional Commerce vs E-Commerce |  | |
| 11 | Unit 2 | E-Commerce Trends and Opportunities |  | |
| 12 | Unit 2 | E-Commerce Business Models |  | |
| 13 | Unit 2 | Business-to-Consumer |  | |
| 14 | Unit 2 | Business-to-Business |  | |
| 15 | Unit 2 | Consumer-to-Consumer |  | |
| 16 | Unit 2 | Consumer-to-Business |  | |
| 17 | Unit 2 | Case Studies of E-Commerce
Models. |  | |
| 18 | Unit 3 | Internet |  | |
| 19 | Unit 3 | Intranet, and Extranet |  | |
| 20 | Unit 3 | Web Servers |  | |
| 21 | Unit 3 | Browsers |  | |
| 22 | Unit 3 | Hosting |  | |
| 23 | Unit 3 | E-Commerce Software Platforms |  | |
| 24 | Unit 3 | Security Protocols |  | |
| 25 | Unit 3 | Encryption |  | |
| 26 | Unit 3 | E-Payment Systems: Credit Cards |  | |
| 27 | Unit 3 | Digital Wallets |  | |
| 28 | Unit 3 | UPI |  | |
| 29 | Unit 3 | Online Banking |  | |
| 30 | Unit 3 | Payment Gateways |  | |
| 31 | Unit 3 | E-Commerce Security Threats |  | |
| 32 | Unit 3 | Legal |  | |
| 33 | Unit 3 | Ethical |  | |
| 34 | Unit 3 | Taxation Issues in E-Commerce |  | |
| 35 | Unit 4 | Definition and Scope of Digital Marketing |  | |
| 36 | Unit 4 | Traditional vs Digital Marketing |  | |
| 37 | Unit 4 | Digital Marketing Mix and Buyer Journey |  | |
| 38 | Unit 4 | Inbound Marketing |  | |
| 39 | Unit 4 | Outbound Marketing |  | |
| 40 | Unit 5 | Search Engine Optimization (SEO) |  | |
| 41 | Unit 5 | Search Engine Marketing (SEM) |  | |
| 42 | Unit 5 | Social Media Marketing |  | |
| 43 | Unit 5 | Email Marketing |  | |
| 44 | Unit 5 | Content Marketing |  | |
| 45 | Unit 5 | Affiliate Marketing |  | |
| 46 | Unit 5 | Influencer Strategies |  | |
| 47 | Unit 5 | Creating Digital Marketing Plans and Campaigns |  | |
| 48 | Unit 5 | Google Analytics and KPIs |  | |
| 49 | Unit 5 | AI in Marketing |  | |
| 50 | Unit 5 | Automation |  | |
| 51 | Unit 5 | Voice Search |  | |
| 52 | Unit 5 | Ethics and Data Privacy in Digital Marketing |  | |